SELECT WORK

MIND COACH

Adela Baker, founder of Mind Coach, was ready to rebrand in 2022. For visual branding and a new website, she turned to design firm AKA, who brought me on to develop a brand voice that expresses Adela’s sophistication, expertise, and trademark enthusiastic. From this solid brand foundation, I wrote new, engaging website copy for the site. A return client, I had originally helped create blog and social media content for Adela’s brand in 2018.

DR. SUMA MADDOX

Dr. Suma Maddox, one of New Orleans’ premier aesthetic and reconstructive surgeons, wanted a website that would express her passion and elevated aesthetic eye. After developing a brand voice and messaging that is feminine, warm, and conveys Dr. Maddox’s expertise, I wrote elegant copy for the AKA-designed website.

Related Client Project in the Aesthetics Field: brand voice development and website copy for The Hudson Med Spa.

AKA (FORMERLY MINMOO STUDIO)

Working as brand copywriter with Minmoo Studio — who rebranded as Also Known As Studio (AKA) in 2022 — I’ve developed the brand voice, tagline, and marketing copy for dozens of brands, start-ups, restaurants, boutique hotels, and service providers. I also helped refresh the creative studio’s own brand voice and website copy.

AMERICAN UNIVERSITY OF PARIS

I’ve researched and written articles for the American University of Paris, enhancing the university’s online marketing by shining a spotlight on new faculty and sharing stories about the university’s robust programming.

LEKHA

For lifestyle brand Lekha, I interviewed women for quarterly blog posts, wrote email marketing newsletters, and helped create poetic website copy, product descriptions, and social media content.

Related E-Commerce Client Project: brand voice and website copy for women’s clothing boutique FEBE.

AIMEE LACALLE

In 2016 – 2017, I traveled with Santa Fe-based textile brand AIMEE LACALLE to France’s Dordogne Valley and Savannah, Georgia to interview local artists and makers. These interviews served as the inspiration behind the brand’s collections, and were published on their website and in each collection’s beautiful print lookbook. I later joined the team as copywriter, copyeditor, narrative short film scriptwriter, and web project manager.

Related Interiors Client Project: elevated brand voice, updated website copy, and email newsletters for French luxury brand Sophie Mallebranche.

SUCRÉ

Under the creative direction of Minmoo Studio, I crafted a refined brand voice, new website copy, and social media re-launch campaign for the triumphant return of Sucré to New Orleans. With new ownership in 2020, it was important for this beloved New Orleans classic to be transformed into an elevated destination dessert and coffee boutique, through voice and visuals alike.

ARCHITECTURE FIRMS

Architecture firms CICADA, MADE Design, and Studio By Day hired me to revitalize their brand voice and write new website copy, including highly technical service and project descriptions. For Studio By Day, I also managed their social media account, collaborating remotely with their team to create on-brand content and increase audience engagement.

In 2023, Studio By Day partnered with interior design studio Tiek & Co. to form Tiek By Day, a multidisciplinary architecture and interior design firm. Having worked with both teams before, I was asked to create a distinct brand voice and website copy to reflect their aesthetic and vision.

MARSE

For MARSE, a boutique textile brand, I developed a poetic brand voice and wrote website content, social media content, and marketing collateral, including e-mail newsletters and print newspapers for the launch of the brand’s first collection.

SALON22

For Salon22, a coworking space in New Orleans, I developed the brand voice and wrote website copy, social media launch campaign, and email newsletters. I also created their tagline: “For women, for the future.”

PEPPER PLANNER

The mobile app Pepper Planner brought me on for brand voice development, website copy, and marketing newsletters.

THE SCIENCE OF WOMEN GETTING RICH

The Science of Women Getting Rich: A Feminist Revision is an e-book I wrote and self-published as a tool to help freelancing women (and out of a curiosity to learn about self-publishing). I designed and created the website, from wireframes to copy, along with the newsletter marketing campaign and social media account.